Friday, December 5, 2008

The Worm and Open Sports

During the 90’s my husband loved the team Chicago Bulls. Among the players he loved that contributed to the great reign of the Bulls, aside from Michael Jordan of course, is Dennis “The Worm” rodman. He was great at offensive and defensive rebounding and added extra factor to the Bulls defensively. His attitude, fashion and hair style on and off court made him stand out and become known as the bad boy of basketball.

Now, with all these experience, popularity and credentials, an online sports destination known as has signed “The Worm” a.k.a. “Dennis the Menace”. Now, was started by Mike Levy, a former CEO of CBS The Press Release, which can be read at, mentioned how great the partnership is because of Dennis Rodman’s expertise and the kind of entertainment he can provide through “self-written blog entries, video logs and participation in interviews with various sports personalities on and off-line.” I personally think that this will be something to look forward to.

How about you? What can you say about this partnership? Do you think this will be a great combination? Do you think that Rodman will create the desired effect among sports fans with his expertise and experience?